A widely acclaimed expert in the field of strategic communication and public relations, Wayne Hogan is now owner and CEO of Mango Media Management LLC. In that capacity he also serves as Executive Director of the Florida Sports Hall of Fame and is an external affairs consultant to the St. Petersburg Bowl.
Hogan founded Mango Media after more than 35 years in public relations, external affairs and administration. He spent the last 25 years at the highest level of collegiate sports as an athletic director and external affairs chief. He has also worked in professional baseball and in the private sector. Hogan’s company, Mango Media, has a mission to build better communication for organizations through strategic planning, relationships and quality control of messaging.
Prior to founding Mango Media in 2014, Hogan was at Georgia Tech from 2006 to 2013 where he was hired to oversee its communications and public affairs. This included oversight of the Institute’s media relations, web and social media, video services and television and radio operations. He also served as the department’s liaison with IMG College, the school’s multimedia rights-holder, as well as the Aspire Group, the outsourced ticket sales affiliate.
During a 20-year association with Florida State University from 1975-95, Hogan played an integral role in that program’s rise to one of the nation’s premier athletic programs. During his time at FSU Hogan was widely praised for his media relations work and handled all media responsibilities related to legendary football coach Bobby Bowden. His publicity work also played a key role in Charlie Ward’s claim to FSU’s first Heisman Trophy in 1993. Hogan was responsible for all external affairs at FSU and served as acting athletics director in 1994-95.
Hogan’s accomplishments as the University of Montana’s athletic director from 1995 to 2004 were marked by his being named the Division I-AA West Region Athletic Director of the Year in 2003. He also served as president of the I-AA Athletic Directors Association and Chair of the NCAA’s Division I-AA Football Committee in 2004. Hogan’s relationship-building helped the athletic program achieve a 10-fold increase in its private donations, and his marketing acumen helped the school lead the nation in 1-AA football attendance.
Hogan also worked with two minor league baseball teams at the Triple-A level as a broadcaster and public relations specialist and was director of marketing at the University of New Mexico in 1981-82.
Hogan received a degree in Communication from Florida State in 1979 and taught several Communication courses while employed at FSU.