Mike McNally has been in the Direct Marketing Industry for 36 years. Over that time Mike has seen incredible changes in direct mail marketing– the birth of digital, the development and analysis of databases, and one-to-one personalization utilizing variable data printing.For the last 13 years Mike has worked in business development at Genesis Direct; where Data Drives the Touch. These data driven personalized strategies have been implemented for Mike’s clients successfully for Up Sell, Cross Sell, Acquisition, and Retention DM initiatives.
Mike has been married 36 years. Mike and Teri have three children- Brian, Danielle, and Michelle.
Brian is married to Alaina, lives in Orlando and works for Boeing.Danielle is the Senior Editor for Cosmopolitan Magazine and lives in New York City. And, Michelle is a Junior at the University of Florida also studying Journalism, and she hopes to follow as similar career path as her sister.
Item about Mike you wouldn’t know—he coached his son Brian on 24 different youth sport teams.
Mike is involved in giving back to his community- He has served for years on the Board Committee for the St Petersburg Bowl owned by ESPN.
He is a former Director of the Birdies for the Brave Tampa Bay, the local group affiliated with the PGA Tour’s Birdies for the Brave, which supports vetted Military Homefront Groups.
Mike is a member of The Copperheads. Copperhead Charities operates the Tampa Bay PGA Tour event – The Valspar Championship Presented by BB&T–held on the Copperhead Course at Innisbrook. To date over $32 million has been raised for Tampa Bay area charitable initiatives.