ST. PETERSBURG, Fla. April 27, 2010; Tweet this release– ESPN Regional Television, along with the BIG EAST Conference and Conference USA, announced the signing of an agreement with each conference for the Beef ‘O’ Brady’s Bowl St. Petersburg in Florida, effective through the 2013 college football season.

The Sun Belt Conference also signed an agreement to provide a backup for the Beef ‘O’ Brady’s Bowl St. Petersburg and will provide a team, should there be an opening.

“We are excited to extend the relationship with both charter members of the bowl.” said Pete Derzis, senior vice president & general manager, ESPN Regional Television. “Both leagues have expressed their enjoyment of the bowl game experience in St. Petersburg, and we look forward to more exciting football in the years to come.”

The BIG EAST and C-USA’s agreement with the Beef ‘O’ Brady’s Bowl St. Petersburg means a team from each conference will again appear in the Florida bowl game, now in its third year. The BIG EAST has won each of the first two games.

The 2010 Beef ‘O’ Brady’s Bowl St. Petersburg will be played in prime time Tuesday, Dec. 21, with an 8 p.m. kickoff at Tropicana Field, and will be televised nationally on ESPN.

“The growth of the Beef ‘O’ Brady’s Bowl in only two years has been extremely impressive,” BIG EAST Commissioner John Marinatto said. “St. Petersburg is a very attractive destination for BIG EAST teams and BIG EAST fans. We’re happy that we’re able to continue our agreement with the bowl.”

Conference USA Commissioner Britton Banowsky added, "St. Petersburg and the Beef 'O' Brady’s Bowl have provided a first-class event in a fantastic location to reward our teams and their fans for a great season. We are thrilled to continue highlighting our teams on ESPN against a quality opponent."

In last season’s Beef ‘O’ Brady’s Bowl St. Petersburg, the BIG EAST’s Rutgers defeated UCF of Conference USA, 45-24 in front of a crowd of 28,000. In the inaugural game in 2008, South Florida, representing the BIG EAST, defeated C-USA representative Memphis 41-14 at Tropicana Field.

ST. PETERSBURG, Fla. – The Beef ‘O’ Brady’s Bowl St. Petersburg and ESPN Regional Television introduced a bright new logo today, incorporating a recently updated Beef ‘O’ Brady’s logo in the bowl game’s new look. Beef ‘O’ Brady’s was named the St. Peterburg Bowl presenting sponsor in December 2009, and the Tampa-based restaurant chain assumes the title sponsorship in 2010.

“Our partnership with Beef ‘O’ Brady’s has been a thrill from Day 1,” said Brett Dulaney, executive director of the St. Petersburg Bowl. "This bold new logo adds to the excitement surrounding our bowl game. With Beef ‘O’ Brady’s on our team, the best days are still ahead of us.”

“For the past 25 years, Beef ‘O’ Brady’s has been a favorite community spot to watch sporting events,” said Nick Vojnovic, President of Beef ‘O’ Brady’s. “Becoming the title sponsor of the St. Petersburg Bowl solidifies our commitment to both community and sports. We are confident that this national partnership will impact our locations throughout the country by giving prominence to the brand."

The new logo was designed by Michele Blanco at OAI Corp, the premier large format printer in Tampa.

The Beef ‘O’ Brady’s Bowl St. Petersburg is played at Tropicana Field and matches a team from the BIG EAST Conference against a team from Conference USA. For more information on the Beef ‘O’ Brady’s St. Petersburg Bowl, visit the official Web site at www.beefobradysbowl.com or the Facebook page at facebook.com/stpetebowl.

ST. PETERSBURG, FLA. - ESPN Regional Television and the Beef 'O' Brady's Bowl St. Petersburg have announced that the 2010 Beef 'O' Brady's Bowl St. Petersburg will be played Tuesday, Dec. 21, at 8 p.m. ET at Tropicana Field. The game, in its third year, will be televised nationally on ESPN, featuring a team from the BIG EAST against a team from Conference USA.

"We feel that a second straight season in prime time solidifies the status of the game," said Brett Dulaney, Beef 'O' Brady's Bowl St. Petersburg executive director. "While we are looking ahead to just our third game, this is a sign of our rapid growth in the bowl lineup. The community support, and that of our new partner Beef 'O' Brady's, will push us even further along. Having great partners, a prime-time slot and a great destination in St. Petersburg all give us a complete package for another exciting game."

Last year’s Beef ‘O’ Brady’s St. Petersburg Bowl featured Rutgers of the BIG EAST against UCF of Conference USA. Rutgers prevailed 45-24. In the inaugural game in 2008, South Florida, representing the BIG EAST, defeated C-USA representative Memphis 41-14 at Tropicana Field.